Do you enjoy visiting supermarkets in foreign countries? I do! Whenever I stroll down the aisles of the local supermarkets, I get all excited. So many different products to prepare different dishes! But it is often astonishing how many brands and products are alike among countries. This is when globalization becomes truly perceptible, tangible and “tasteable”.
Especially the chocolate isle has caught my attention recently. Next to many kinds of Turkish brands such as Ülker and Eti, I found my beloved Milka bars. I was curious to see if there were any local adaptations (localizations) so I compared the available variations. The traditional Alpine Milk Chocolate one was the same, followed by the Hazelnut and the Strawberry one. I also spotted a Raisin Hazelnut one. Their packages have been translated into Turkish.
Recently, I have come across my favorite, the Milka Oreo one. It is not available in all supermarkets; I have checked. But thankfully it is sold at my local supermarket which is within a seven minute walking distance. What is striking is that this one’s packaging has not been translated. It is the exact German product with a simple white sticker at the back stating relevant product information in Turkish such as the ingredients. I was also curious to see if I could find any flavor that was not available in Germany. And I found it. It is called Milka Bonibon and it contains the Turkish equivalent of Smarties or m&m’s. This one’s complete packaging is in Turkish.
What instantly struck me when picking it up was that it felt much lighter and somehow thinner. So I grabbed the Milka Oreo bar for comparison. And guess what? The Milka Oreo one is thicker and weighs the regular 100g whereas the Milka Bonibon bar is thinner and therefore only weighs 80g. I wonder about that 20g difference.
I had to purchase them, of course, for research purposes.
If you have made similar chocolate experiences in other countries, feel free to share your observations. I am always curious about chocolization.